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Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.

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Weekly Insight: Direct Marketing Circa 2018

Direct is more than mail. It covers all the ways marketers can connect with and stay connected with buyers, consumers and customers.

Weekly Insight: Good Vibrations

Smarketing is an abbreviated way of saying Smart Marketing, if you have a lisp. Actually SMART is a great acronym to describe the key elements of marketing.

Weekly INsight: Emotional Intelligence

If brands live in the consumer’s mind, every message, conscious or subconscious, needs to add to the emotional quotient that builds to a sale.

Weekly INsight: The First Step: Listen

Listening is a science but we treat it as an art. Marketing is losing it focus because it is not listening – to its data, customers, prospects, and stakeholders. It’s time to change this.

Weekly INsight: 20/20 Marketing in the Age of Disruption

20/20 focus has to begin with the metrics that drive your brands. It’s this detail to focus that will allow the creative thrust to deliver the right message to the right audience.

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.

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Weekly INsight: The Sphere of Knowledge

As soon as we learn something new or apply a new idea into practice, we quickly realize we missed something and that’s why our perimeter of ignorance lengthens. This is why marketing can never rest or become stagnant.