Marketing Archives - Page 16 of 16 - Infinity Direct Blog

INtelligent Data: Taking Action on Data Insights

In the “age of now,” you can successfully target your customers only if you’re thinking strategically, test frequently and have the data insights to illuminate your next steps.

Content Queen: What’s the big deal about proofreading?

You might assume that people don’t notice errors and that they will understand your message regardless of typos or poor grammar. You would be wrong.

INtelligent Data: Data Hygiene Fixes in a MarTech World

To optimize success, data must be clean, accurate, understood and useful. In this MarTech marketing world, keeping data nice and clean requires different actions by both the “Mar” and the “Tech.”

INtelligent Data: Privacy, PII and Marketing … Oh My!

We’re not in Kansas anymore, Toto. What data, that wasn’t provided directly to their organization, can marketers use to market their products/services without getting in trouble?

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.

INtelligent Data: Wild West of Digital Marketing

The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.