Direct Marketing Archives - Page 20 of 20

INtelligent Data: Wild West of Digital Marketing

The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.

Lead Generation’s Dirty Little Secret

Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.

Sending bulk emails using your work Outlook?

Have you always wondered why sending bulk email to multiple recipients from your work Outlook instead of an ESP is a bad idea?

Email Marketing 101: content

Your messaging needs to be on point if you hope to capture your audience with your email promotions. Tips for how to boost your email engagement.

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Do a giveaway the right (and legal) way

Do you know the difference between a contest and a sweepstakes, and when to run either promotion (the right way)?

Do you suffer from BDP – Big Data Paralysis?

Today’s marketer has access to more information than ever before, which can lead to Big Data Paralysis. Learn how to remedy BDP with strategies from one of our directors.