The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.
Bart Foreman • October 31, 2017
Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.
Trent Weber • July 17, 2017
Our ongoing series of Digital Marketing 101 turns to Gmail ads and how they can deliver a targeted message to your audience.
Trent Weber • March 2, 2017
In this post, we look at Google AdWords in a nutshell and key differences between AdWords and programmatic media buying.
Robyn Erler • January 31, 2017
Learn about the services Infinity Direct offers, starting with programmatic advertising and media buying.
Robyn Erler • January 17, 2017
As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.
Robyn Erler • November 1, 2016