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Weekly INsight: IMC – Integrated Marketing Communications

The new role of marketing is to understand and meet (at a minimum) the expectations & needs of the consumer, making it easier to do business with the brand.

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Gmail ads

Digital Marketing 101: Gmail ads

Our ongoing series of Digital Marketing 101 turns to Gmail ads and how they can deliver a targeted message to your audience.

AdWords

Digital Marketing 101: AdWords

In this post, we look at Google AdWords in a nutshell and key differences between AdWords and programmatic media buying.

Programmatic

Digital Marketing 101: programmatic

Learn about the services Infinity Direct offers, starting with programmatic advertising and media buying.

reporting

For digital marketing campaign success, the secret is…

As marketers, we can all agree that the unique power of digital marketing lies in the ability to report on our investment of time and money. Not everyone knows the secret to effective digital campaign reporting, however.